The Lukens Company Wins Three 2011 MAXI Awards
It seems as if there is always something to celebrate here at The Lukens Company. And this summer is no different. TLC was proud to take home three silver awards for exceptional work in acquisition/prospecting and special appeals at the 2011 MAXI Awards, presented by the Direct Marketing Association of Washington on July 20 at the Gaylord Hotel in National Harbor.
Silver Award – The Barnes Foundation
Nonprofit Acquisition/Prospecting – Barnes Founding Member Invite
Capitalizing on press about The Barnes Foundation’s recently unveiled architectural renderings for a new building, TLC and Barnes created an Invitation style package, inviting prospects to become a Founding Member of the New Barnes on the Parkway. Donors who joined at the $250+ level were invited to a special Open House at the Barnes, featuring a tour of the collection and a discussion about the new building in Philadelphia. As a result of this and subsequent mailings, the Barnes’ membership base has risen to over 10,000 members.
Silver Award - Seattle Art Museum
Nonprofit Acquisition/Prospecting - Seattle Art Museum Multi-Channel Picasso Campaign
In fall 2010, TLC worked with the Seattle Art Museum to craft a strategic multi-stage, multi-channel campaign with a goal of increasing membership during the Picasso blockbuster exhibition. The campaign consisted of direct mail, online, telemarketing, and email outreach efforts over a six month period – and the results were phenomenal. SAM’s membership levels increased by almost 50% to over 48,500 households. The online advertising campaign was a huge success with over 35,000,000 impressions and 40,926 click-throughs.
Hear more about this amazing success story at both the ASTC and AAMC conferences this fall!
Silver Award – Martin Luther King, Jr. National Memorial Project Foundation
Nonprofit Special Appeal – NCR Package
The Martin Luther King, Jr. National Memorial Project Foundation had enjoyed success from their “Founding Sponsor” acquisition control package for over six years. The major benefit to these donors was that their names would be permanently displayed at the site on the National Mall. Charged with the challenge of further soliciting the list of “Founding Sponsor” donors, TLC decided to mail an NCR package to the MLK Memorial’s house file. Donors were solicited for an additional donation to the memorial while also being asked to verify the information they were reviewing on the form as it would be the final information entered into the “Founder’s Roll of Honor.”
- Spotlight: Gayden Akhbari
- New Social Media Advertising Tools: Twitter Advertising & Facebook News Feed Retargeting
- AAM Presentation: Membership Trends & Strategies to Optimize Acquisition, Renewal & Pricing
- Outside the Walled-Garden: How Facebook Apps Make Use of Personal Information
- TLC Presentations from AMMC
- Where Did That Gift Come From?
- Spring Conferences
- Spotlight: Ashley O'Brien
- Facebook Custom Audiences
- New USPS Savings Opportunity