TLC Pulse / 08.29.11
- Way to keep us on our toes, Mother Nature! Last week was pretty crazy for everyone on the east coast with the surprising earthquake and Hurricane Irene. Here the Chronicle of Philanthropy shares how a new survey from the American Red Cross says that 80% of Americans expect the Red Cross to monitor their social media feeds during natural disasters to respond to emergency requests for help.
- Mashable wrote a fun article on how art museums are engaging audiences via social media.
- The Agitator shares a post from Email Insider this week on reengaging inactive email subscribers. Among their tips are to first launch a welcome and onboarding program to get new subscribers quickly engaged (and hopefully decrease their chances of going inactive) and, once members do move to your inactive list, use data such as acquisition source to segment your members so that your communication can be tailored to each group.
- On the topic of email communication, NTEN shares an insightful post on open rates. Not all open rates are created equal. The tradition open rate (total messages opened / total message delivered) should be calculated in order to gauge the overall health of your email program, but an unweighted open rate (an average of multiple targeted email messages sent) is useful when trying to determine characteristics of an effective email campaign.
TLC Pulse / 08.22.11
- The Chronicle of Philanthropy reports initial findings that capital campaigns are proceeding as planned, despite economic uncertainty. Fundraising consultant Elliott Oshry predicts that campaigns for capital projects such as new buildings will likely fare much better than endowment campaigns as donors will hesitate to give to endowment during a volatile market.
- If you need another reason to test QR codes in your next mailing, look no further. Direct Marketing News reports that 14.5 million consumers scanned a QR code during the month of June!
- Katya Andresen blogged this week about the importance of an integrated multi-channel communications strategy (break for TLC applause!) and she offers a checklist of signs your organization is effectively communicating across channels.
- Convio’s Connection Café shares how your organization can use Google Analytics’s site search data to improve website efficiency by tracking what searches visitors run on your website. By examining what information constituents search for, you may gain insight as to what information needs to be more prominently featured on your website.
- And finally, a warm congratulations to the Washington, DC Martin Luther King, Jr National Memorial Project Foundation, Inc. on the opening of the memorial today! We’re looking forward to Sunday’s dedication ceremony.
TLC Pulse / 08.15.11
Happy Monday, everyone! Time for another TLC Pulse update…
- Of course last week brought more economy woes with the US’s downgraded credit rating and market turmoil across the globe. Chronicle of Philanthropy spoke with Patrick Rooney, Director of Indiana University’s Center on Philanthropy who predicts, “If we had a double-dip recession, it would be disastrous for philanthropy and charities.”
- Kivi Leroux Miller of Kivi’s Nonprofit Communications Blog shared “Blending Marketing and Fundraising into Community Engagement Teams” with Convio’s Connection Café this week. She makes a compelling case for combining efforts (a move that TLC always encourages our clients to consider!), but cautions against approaching the collaboration as an entirely new entity. Each team must maintain their separate goals while recognizing the synergy that can be mutually beneficial to each.
- Summer is nearing its end, which means fall exhibition celebrations and gala fundraisers will soon follow. Revisit your event fundraising techniques with these seven tips from Blackbaud’s NetWits Think Tank. The underlying theme is this: start early and draw your event out online about 40 days post-event to maximize late gifts.
- Do you know your Facebook page “churn” rate? Yeah, that question stumped us too. NTEN explains that “churn” is the rate at which subscribers leave your organization, by un-liking you on Facebook, for example. To calculate your Facebook churn rate: divide the number of “unlikes” and “unsubcribers” in a 12-month period by the total number of users your fan page had during that time period. What’s considered average? About 14%.
TLC Pulse / 08.08.11
Welcome to another issue of “TLC Pulse”, your quick source for the latest nonprofit headlines!
- Of course the big news last week was the debt deal, which called for more than $2-trillion federal cuts over the next ten years…but didn’t specify where those cuts will be made. Naturally, nonprofits will want to pay close attention as this continues to unfold.
- Another growing concern for nonprofits is the proposed post office legislation, which the DMA points out will dramatically increase the rate of nonprofit mail.
- Perhaps that bit of doom and gloom has inspired you to explore new online strategies. How about embracing your donors’ playful side AND deepening their devotion to your mission by adding an interactive game to your website? NTEN shares some tips picked up at South by Southwest Interactive keynote address by Seth Priebatsch of SCVNGR. According to Seth, trivia, quizzes, competitions and games can educate your donors, promote advocacy and build awareness.
- It seems like we see a QR code everywhere we turn these days! You say your organization hasn’t jumped on the bandwagon, yet? Convio divulges some ideas on incorporating QR codes into your program. Our favorite is adding one to your membership cards so that members can easily access their benefits and other important info!
- On the topic of QR codes, is this just passing trend? Not likely, Direct Marketing IQ shares. According to Keegan St. Onge-May of Indros Group and Easypurl.com, QR codes have proved to be a lasting technology in Asia over the last 15 years. As smartphones continue to grow in popularity in the US, nonprofits can count on QR codes to grab the interest of their tech-savvy members.
TLC Pulse / 08.01.11
TLC is fully committed to helping our clients reach their fundraising goals and a part of that commitment means staying on top of industry trends so that we can help our clients implement effective new strategies into their multi-channel programs. To that end, we bring you the first weekly issue of “TLC Pulse”, your one-stop spot for the past week’s headlines in fundraising and nonprofit news. Enjoy!
- Google+ set the social media world abuzz when it launched its beta phase on June 28. So is this yet another social media profile your organization will need to manage? Well, the Nonprofit Technology Blog says the verdict is still out. But we’ll have to pay close attention because it’s very possible that Google +1 recommendations (the equivalent to Facebook’s “like” button) will impact your organization’s search engine rankings.
- Groupon and Foursquare announced a new partnership on Friday - Foursquare users will now see Groupon’s daily deals in the Explore tab of the application. An increasing number of TLC clients have looked to daily deal websites for membership boosts in the past year, so this could this be a promising addition helping organizations reach even more potential donors.
Should your organization utilize daily deal sites to reach your fundraising and membership goals? We’ll explore this topic in our next Whitepaper, coming in early September!
- While its results come as no surprise to TLC, Convio released a study last week confirming the effectiveness of a multi-channel program. The study was conducted by Edge Research and results showed that adding online communications to a direct mail-only approach increased donor retention rates, giving frequency and overall lifetime value. One interesting finding is that organizations with a supportive culture are oftentimes more successful at their integrated approach.
- There is both good news and bad news on the front of corporate philanthropy. After corporate giving increased dramatically in 2010, a Chronicle of Philanthropy study predicts that 2011 giving will not likely increase given the continued uncertainty of the economic climate. The good news? No signs of a decrease.
- With fall campaigns right around the corner, Convio and Donordigital’s Whitepaper on optimizing your giving page is a worthwhile read. Their findings were rather elusive, but one key takeaway is a one-page giving form performs better for most organizations. Also, be sure your trust seal is prominently displayed!
- New Social Media Advertising Tools: Twitter Advertising & Facebook News Feed Retargeting
- AAM Presentation: Membership Trends & Strategies to Optimize Acquisition, Renewal & Pricing
- Outside the Walled-Garden: How Facebook Apps Make Use of Personal Information
- TLC Presentations from AMMC
- Where Did That Gift Come From?
- Spring Conferences
- Spotlight: Ashley O'Brien
- Facebook Custom Audiences
- New USPS Savings Opportunity
- The Lukens Company Hires Bruce Stuck as Director of Client Services, Nonprofit Division