Did you know that nonprofit solicitations only make up 0.5% of U.S. mail, according to a recent U.S. Postal Service survey? All the more reason your direct mail campaign will stand out among the real junk mail!
Google just launched Social Reports, a set of five reports that apply key business-related metrics to branded social media sites and marketing campaigns. This underscores the importance of having a social media strategy in place and the impact it can have on conversions.