TLC Pulse / 04.19.12
- Chronicle of Philanthropy wrote recently about nonprofits going mobile and the first recommendation was to use the website http://www.mobilephoneemulator.com/ to determine how your organization’s website appears in different mobile formats. From there, your organization’s first priority should be making your website mobile-friendly – not necessarily creating an app.
- To further illustrate the importance of a mobile-friendly presence, internetretailer.com shared a report from mobile marketer, Knotice, which reveals 27% of marketing emails are opened on mobile devices.
- Google proposed a new metric that it hopes will become the online advertising industry standard. “Active View” would count a viewed impression that “is at least 50% viewable on the screen for at least one second”. Would a new standard convince your organization to invest more in online advertising?
The Latest
- New Social Media Advertising Tools: Twitter Advertising & Facebook News Feed Retargeting
- AAM Presentation: Membership Trends & Strategies to Optimize Acquisition, Renewal & Pricing
- Outside the Walled-Garden: How Facebook Apps Make Use of Personal Information
- TLC Presentations from AMMC
- Where Did That Gift Come From?
- Spring Conferences
- Spotlight: Ashley O'Brien
- Facebook Custom Audiences
- New USPS Savings Opportunity
- The Lukens Company Hires Bruce Stuck as Director of Client Services, Nonprofit Division
Tags
Archives
the lukens company © copyright 2012
stay connected
Comments 0
Post has no comments.