Chronicle of Philanthropy wrote recently about nonprofits going mobile and the first recommendation was to use the website http://www.mobilephoneemulator.com/ to determine how your organization’s website appears in different mobile formats. From there, your organization’s first priority should be making your website mobile-friendly – not necessarily creating an app.
To further illustrate the importance of a mobile-friendly presence, internetretailer.com shared a report from mobile marketer, Knotice, which reveals 27% of marketing emails are opened on mobile devices.
Google proposed a new metric that it hopes will become the online advertising industry standard. “Active View” would count a viewed impression that “is at least 50% viewable on the screen for at least one second”. Would a new standard convince your organization to invest more in online advertising?