One Week, Two Conferences, Infinite Inspiration
San Francisco played host to two huge conferences last week and The Lukens Company attended both – the NonProfit Technology Conference and ad:tech. NTEN is the biggest tech conference for nonprofits and it always attracts industry leaders looking to share innovating ideas. ad:tech is an international digital marketing conference that attracts big names in the corporate world – but of course the beauty of online marketing is that it’s a cost effective solution, so we stay on top of these trends for our nonprofit clients!
Weren’t able to attend either conference? Read below for our key takeaways and favorite sessions:
Angela Struebing, Vice President of Client Services
This was my third year attending NTEN. As multichannel campaigns become the norm, there are a lot more resources available to reference for benchmarks, industry best practices and case studies. I’d say one of my favorite sessions was hearing about the Children’s National Hospital Valentine’s Day campaign and the power of going viral with a simple concept.
Kojo Duncan, Director of Online Services
The NTEN session I enjoyed most was the power of video as a storytelling and engagement tool. Video can be intimidating for organizations that have never tried to use it in their overall engagement/fundraising strategy, but this video titled “Yes, That’s My Father”, which was produced by the United States Holocaust Memorial Museum, shows how easy it is to use video as an engagement device. I was very moved by it and, if they had included it in a fundraising ask, I would have donated.
Matt Seney, Digital Marketing Executive
I really enjoyed this year’s ad:tech conference. There were a lot of great keynote speeches and breakout sessions on demand side platforms and managing ROI. For me, the main takeaway wasn’t so much learning something new, but rather a reaffirmation on what TLC does in the digital space with regard to direct response marketing.
Lauren Gordon, Account Manager
Two of my favorite sessions at ad:tech were the Think with Google sponsored presentation “Uncovering Opportunities with Marketing Attribution” and an informative talk on “Measuring Digital ROI.” The sessions were very applicable to the campaigns we develop at The Lukens Company, and I’m looking forward to incorporating some of these new insights into my daily work! Marketers were also buzzing about attribution modeling – one of the big future trends for analytics where multiple touch points are credited along the path to conversion, as opposed to focusing on the last-click model.
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